BOLD BEGINNINGSOur elevated 6" boot inspired by the original 16001 from 1973.
To prelude the celebration of Timberlands 50TH anniversary, we worked with CMENT studios to nod to the brands bold beginnings as we continued towards a bright future. CMENT sat down with Briana Moriera, an up and coming film photographer and NY Native, to learn about her love for the brand and her mindset as she continues to push within the art and photography industry. This was one of the first major projects where I led a system design toolkit for the brand.
ROLE
Design System lead, Toolkit Lead, Art Direction of sound + graphic system
PARTNERS
Christopher DeGaetano, Michelle Mcwade, CMENT Studios, Gianluca Brsz
PHOTOGRAPHY
GLOBAL
EXECUTIONS
Boston, MA CAT MOM